Advertising is what I do. And, after more than 20 years in the business, 15 of them spent in Singapore, I have some fairly strong opinions about it. Please note that these opinions are my own and not those of any company I have worked for. (Although, I’ll be very surprised if my views were not shared by many people in the ad industry.) In this subsection, I’ll be offering advice, discussing my views on a variety of issues and generally holding forth on all topics relating to ways I believe the business can be improved. Whether you are just starting out in advertising, already working in the industry or even running an ad agency, you should find something of interest here. If you are on the client side of things you might find this section useful too. I’d love to hear if you find any of this useful or if you agree or disagree with what I’ve written.

I’ve lived an worked in Singapore since late 1993, so I reckon I have some idea about the place. In here, you’ll find quite a few topics that may be very useful if you’ve just arrived. Please bear in mind that I am an extremely localised expatriate who has spent 12 years working for locally-owned Singapore companies, so this may colour my views. Naturally all the comments and advice offered here are based upon my personal experience. You’ll have to decide for yourself whether what I have to say is relevant to you.  I'll be very happy to discuss any of the topics raised here or hear constructive feedback.