These series of radio commercials ran along with the Independence Day press campaign. They allowed me to create a little bit of human drama - the man who's just been retrenched; the woman who has hit a very sexist glass ceiling; the over burdened and under rewarded office worker. In the first week of the campaign, we aired each commercial as a short teaser and posed the question - "What do you do now?" The following week, we aired longer commercials that posed the question - and delivered the answer: "Find out on your Independence Day."